Walmart Taps Cardi B For Mother’s Day Campaign

Walmart‘s “Mother of All Savings Memberships” promotion features Cardi B.

The 30-year-old rapper will work with Walmart to provide 20,000 new mothers with one-year Walmart+ memberships through the program. The campaign is rumored to be worth $2 million.

Walmart’s membership promotion will coincide with the Pampers Hospital Gift Program’s gift bag for new mothers. Each gift bag includes a reusable fabric bag, coupons, a Pampers Sensitive Wipes 6-count sample, instructive infant literature, and a free one-year Walmart+ subscription.

Cardi informed fans about the promotion on social media. In the 30-second movie, she shared her “mom hacks” for raising her four-year-old daughter Kulture Kiari Cephus and one-year-old son Wave Set Cephus.

What are your favorite “mom hacks?”

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