Verzuz Teams With MLB For All-Star Weekend 'A Salute To Latin Music Producers'

This combination photo shows Timbaland at the 58th annual Grammy Awards in Los Angeles on Feb. 15, 2016, left, and Swizz Beatz at the 61st annual Grammy Awards in Los Angeles. The producers host a competition series “Verzuz.” The performances are streamed by artists usually from their homes on Instagram Live, which has become one of the go-to outlets for musicians to reach their fans as many across the world are home due to the coronavirus pandemic. Timbaland and Swizz kicked off the series, followed by other notable matchups like The-Dream and Sean Garrett, Ne-Yo and Johntá Austin, Scott Storch and Mannie Fresh, as well as T-Pain and Lil Jon which drew more than 280,000 live viewers. (Photos by Jordan Strauss/Invision/AP)

Verzuz Teams With MLB For All-Star Weekend ‘A Salute To Latin Music Producers’ Verzuz partnered with Major League Baseball for a special MLB All-Star Weekend collaboration. On July 16–19, Los Angeles, California will host the “Midsummer Classic” musical accompaniment. The upcoming event–branded “A Salute to Latin Music Producers”–will be the first Latin music Verzuz. The Latin Billboard Award winner Luny Tunes and Latin Grammy nominee DJ Nelson will perform songs from their respective back catalogs. T-Mobile will provide fans with exclusive behind-the-scenes content with the first-ever Verzuz drone cam. The showcase will be streamed on Verzuz TV, Triller, FITE, MLB.com, and MLB.tv. Swizz Beatz and Timbaland started Verzuz during the COVID-19 pandemic in 2020. Over the past two years, the company has expanded continuously. The company has continued to grow over the last two years. Omarion vs Mario drew over 5 million viewers last month. Do you think Verzuz and collaborations with sporting teams are a natural progression or something that feels unnatural for the brand?