Travis Scott‘s most recent album, Utopia, is expected to have strong first-week sales.
HITS Daily Double estimates that the new project will generate between 245,000 and 275,000 SEA (streaming equivalent albums) units in its first seven days, or at least 350 million streams. That number, however, excludes pure record sales, which according to industry insiders, may exceed 200,000.
On his website, Scott has been selling physical copies of Utopia along with numerous gear and bundles and offering fans a choice of five distinct album covers. Billboard revised its eligibility guidelines in May and reinstated the use of various merch bundle sales forms when determining chart places.
The new regulations limit the number of “fan bundle” variations that artists may offer to two, each of which must include a physical copy of the record and some sort of merchandise. The total sales for Utopia could surpass 500,000 and possibly surpass the first-week sales for his previous album, Astroworld, which launched in 2018 with 538,000 album-equivalent units.
Where do you rank Utopia in Travis Scott’s discography?