The Weeknd Set to Perform at 2021 Super Bowl Halftime Show Pepsi announced their Super Bowl halftime show for 2021. It will be The Weeknd. The Weeknd took to Twitter and wrote, performing on the iconic stage see you 2/7/21. Pepsi wrote in a statement, we can’t wait to watch The Weeknd transform the world’s biggest stage with his limitless talent and creativity. What do you think of Pepsi’s choice of The Weeknd? If not him, who would you have chosen? Does the halftime show matter to you?