Steph Curry Signs ‘Lifetime’ Deal With Under Armour

Steph Curry will be endorsing Under Armour well beyond his playing days. The Warriors star has signed a massive contract extension billed as a “lifetime deal” – one potentially worth hundreds of millions of dollars.

Curry has been with Under Armour since 2013 and is getting ready to release his 10th signature sneaker.

How vital is Curry to Under Armour’s success as a brand?  What do you deserve an endorsement deal for?

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