FILE - In this Sept. 17, 2016, file photo, Snoop Dog smiles at the BET Hip Hop Awards in Atlanta. The National Hockey League is hoping Snoop Dogg can heat up interest on the ice as the Stanley Cup playoffs get underway. The rapper and hockey fan is appearing in a series of Hockey 101 videos in which he gives shoutouts to the teams and some of the players. (AP Photo/Tami Chappell, File)

Snoop Dogg To Join Def Jam Label As Strategic Consultant Snoop has been named Executive Creative and Strategic Consultant at Def Jam Records. In the newly created role, Snoop will work across Def Jam’s executive team and artist roster. Snoop holds the record for most Grammy nominations without a win. He has sold 30 million records worldwide. Is there anything Snoop CAN’T do?

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