McDonald’s Testing Spinoff

McDonald’s is opening the first location of its new spinoff brand CosMc’s this week in Illinois. The fast-food chain plans to open 10 CosMc’s locations by the end of 2024.

Execs will then spend a year analyzing data to decide whether it will expand the small-format chain. The menu includes standards like Egg McMuffins and M&M McFlurries, plus new items such as Churro Frappes and pretzel bites.

McDonald’s says CosMc’s is a fast, convenient way to grab a pick-me-up snack or coffee.

How do you think CosMc’s will go over with consumers? Will it compete with Starbucks? Would you go there?

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