Reebok’s $2.4 Billion Price Tag Brings Hip-Hop & Sports Moguls To The Table Reebok, the iconic shoe brand, is up for sale according to its parent company, Adidas. Adidas purchased Reebok in 2005 to take down rival, Nike, but was unsuccessful. According to consumer sources, Hip-Hop business mogul Percy “Master P” Miller and former NBA All-Star Baron Davis are interested in purchasing Reebok. Miller stated “As we focus on turning Reebok into a lifestyle brand and not just a basketball brand, our most important initiative will be to put money back into the community that built this company”. The price for Reebok could be as much as $2.4 Billion. Do you prefer Reebok or Nike? How many pairs of sneakers do you own? Do you think Reebok is more for sports instead of a casual sneaker?