Kim Kardashian-West may not be the only one in her house that is venturing into the cosmetics world. Kanye West is allegedly looking to get into the makeup business himself. According to reports, Kanye West and his company recently filed for a trademark to cover potential YEEZY beauty and skincare products. The products will include, but not be limited to, hair care products, moisturizers, false eyelashes, facial masks, and more.
In April of 2020, the 43-year-old rapper and fashion designer was named Hip-Hop’s second billionaire by FORBES magazine. The publication lists Kanye West, and his company to be worth approximately an estimate of $1.3 billion. Clarifying that the bulk of his net worth stems from his highly-profitable YEEZY sneaker brand, distributed by Adidas, Kanye also includes $200 million in real estate properties and his music catalog.
If the YEEZY makeup line is successful, it could stand a fighting chance against his wife Kim’s immensely successful makeup line, KKW Beauty.