Kanye West Files for Bizarre New Blue Logo Trademark for Clothing

Kim Kardashian, left, and rapper Kanye West watch during the second half of an NBA basketball game between the Los Angeles Lakers and the Cleveland Cavaliers, Monday, Jan. 13, 2020, in Los Angeles. The Lakers won 128-99. (AP Photo/Mark J. Terrill)

Kanye West Files for Bizarre New Blue Logo Trademark for Clothing Last month, Kanye filed a trademark for a new logo consisting of two circles. One is a normal circle surrounded by another circle with jagged edges. The design was black and white, but this month West filed another trademark with the same design, except in blue. The trademark document states, “The color(s) blue is/are claimed as a feature of the mark.” The hue of blue is the same one he used for his ‘Jesus is King’ album, but so far, there is no tie between the logo and the album. The document further states the logo will be used for retail stores, online ordering services, and online retail store services, including clothing, footwear, and headwear. What space do you think Kanye will create in next?