Dior Unveils First Image Of Rihanna’s J’adore Campaign

Rihanna’s first photo for Dior’s new J’adore perfume has surfaced.  The artist and founder of LVMH-owned Fenty Beauty debuted her promo image ahead of the fragrance’s film to be released on September 1. Since 2004, South African actress Charlize Theron has represented J’adore.

Parfums Christian Dior is truly delighted to welcome icon Rihanna, whose wide-ranging talents, remarkable beauty and universal appeal now embody the world of J’adore. @Rihanna dressed by Maria Grazia Chiuri.
© Pierre Mouton#DiorBeauty #DiorParfums #JadoreDior pic.twitter.com/B8ipBRgkOH

— Dior (@Dior) June 18, 2024

Rihanna replaced her as Theron, who represents Dior’s skincare line.  Steven Klein photographed Rihanna at Versailles, using the concept of ‘the beginning of a new dream in gold.’ The celebrity was picked as the ambassador because she exemplifies the fragrance’s principles, according to Parfums Christian Dior CEO Véronique Courtois.

Do you think Rihanna was a good choice for J’adore campaign?