Coach Prime Glasses Net Eyewear Company Over 4-Million

Colorado head coach Deion Sanders walks the perimeter of the field as players warm up before an NCAA college football game against Colorado State, Saturday, Sept. 16, 2023, in Boulder, Colo. (AP Photo/David Zalubowski)

Deion Sanders teamed up with Blenders Eyewear last week for a new pair of glasses and pre-orders have already generated $4.5 million in revenue.

Blenders — the brand behind Deion Sanders' 'Prime 21' sunglasses — originally planned to sell about 16,000 pairs.

They've now sold 67,000-72,000 pre-orders, the company tells @MMcCarthyREV.

Priced at $67, Coach Prime has brought in $4.5 million in sales, at minimum. pic.twitter.com/TynomMbpmK

— Front Office Sports (@FOS) September 18, 2023

The deal was inked shortly after Colorado State Rams coach Jay Norvell criticized Sanders for wearing sunglasses during interviews.

Jay Norvell with a little shot at Coach Prime? pic.twitter.com/cGsXEoOI9H

— Colorado on Athlon (@BuffsonAthlon) September 14, 2023

Norvell said,

When I talk to grown-ups, I take my hat and my glasses off. That’s what my mother taught me.

The Blenders Eyewear x Coach Prime sunglasses are priced at $67 in honor of the year of Sanders‘ birth. The limited-edition eyewear will be available on October 12th but between 65,000 to 70,000 pairs have already been pre-ordered.

“I don’t follow trends. I set trends”@DeionSanders #blenderseyewear #coachprime #wehere #wecoing #CUBuffs pic.twitter.com/Uh3pRxNC9r

— Blenders // (@BlendersEyewear) September 11, 2023

How much will you spend for sunglasses? Why?

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