Deion Sanders teamed up with Blenders Eyewear last week for a new pair of glasses and pre-orders have already generated $4.5 million in revenue.
The deal was inked shortly after Colorado State Rams coach Jay Norvell criticized Sanders for wearing sunglasses during interviews.
When I talk to grown-ups, I take my hat and my glasses off. That’s what my mother taught me.
The Blenders Eyewear x Coach Prime sunglasses are priced at $67 in honor of the year of Sanders‘ birth. The limited-edition eyewear will be available on October 12th but between 65,000 to 70,000 pairs have already been pre-ordered.
How much will you spend for sunglasses? Why?