Beyoncé's “Renaissance” Dropped and Telfar Searches Spiked, TheRealReal Says

Beyonce accepts the award for best R&B performance for “Black Parade” at the 63rd annual Grammy Awards at the Los Angeles Convention Center on Sunday, March 14, 2021. (AP Photo/Chris Pizzello)

Beyoncé’s “Renaissance” Dropped and Telfar Searches Spiked Beyonce gave a shout out to Black owned luxury brand Telfar on her latest album. The line is, this Telfar bag imported/Birkins them sh–in storage/ I’m in my bag. When Renaissance dropped on July 29th Telfar saw a 85% spike in views on the popular resale site, The RealReal. Views for Telfar were also up 131% the weekend of the album release compared to the same time period in 2021. Are you influenced by what artists wear or what fashions they name check in songs? Do you go look it up? Have you ever purchased something because an artist wore it?