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Beyoncé Wears Over 200 Carats of Diamonds in a New Tiffany Campaign

FILE - In this Nov. 4, 2016 file photo, Beyonce and Jay-Z perform during a Democratic presidential candidate Hillary Clinton campaign rally in Cleveland. The pair received the LGBTQ advocacy group’s Vanguard Award on Thursday during its 30th annual media awards ceremony in Beverly Hills, Calif. (AP Photo/Matt Rourke, File)

Beyoncé and Jay-Z Meet a Blue Basquiat in Tiffany’s New Campaign Beyoncé and JAY-Z  are the newest members of a Tiffany campaign that features an exclusive art piece from Jean-Michel Basquiat that ironically includes the jeweler’s signature robin egg blue. Tiffany acquired the never-before-seen painting from a private collector who had it since the 1980s.  Tiffany’s addition of JAY-Z and Beyoncé for their year-long campaign, dubbed “About Love,” will find the couple together with Beyoncé wearing the ultimate Tiffany diamond, its 128.54 carats, and 82 facets and was only worn by three other women, Audrey Hepburn, Lady Gaga, and Mary Whitehouse after it was unearthed in South Africa in 1877. For the ad, Beyoncé rearranged the iconic song from “Breakfast At Tiffany’s” as JAY-Z films her on a Super 8 camera. Having the Basquiat painting as a part of the campaign is a full-circle moment for the Carters who admire, relate to, and collect Basquiat art.  The new Tiffany ads will be featured in Harper’s Bazaar UK on September 2nd and the video will be launched on Tiffany.com on September 15th.  Who is your favorite jeweler?


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