Beyoncé Signs a Sneaker Deal with Adidas
April 4, 2019 11:25AM EDT
CNBC’s Jess Golden, dropped the news about Beyonce’s & Adidas’ partnership on Twitter! The new line with include signature sneakers and the relaunch of Ivy Park relaunch. Ivy Park is Beyonce’s activewear line that came out in 2014.
Just In: Adidas and Beyoncé have announced a multi-layered partnership today. Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch her Ivy Park brand with adidas.
— Jess Golden (@JGolden5) April 4, 2019
more details on adidas + beyonce partnership: Beyonce will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch Ivy Park with adidas.
— Jess Golden (@JGolden5) April 4, 2019
View this post on Instagram
