Beyoncé Signs a Sneaker Deal with Adidas

CNBC’s Jess Golden, dropped the news about Beyonce’s & Adidas’ partnership on Twitter! The new line with include signature sneakers and the relaunch of Ivy Park relaunch. Ivy Park is Beyonce’s activewear line that came out in 2014.

Just In: Adidas and Beyoncé have announced a multi-layered partnership today. Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch her Ivy Park brand with adidas.

— Jess Golden (@JGolden5) April 4, 2019

more details on adidas + beyonce partnership: Beyonce will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch Ivy Park with adidas.

— Jess Golden (@JGolden5) April 4, 2019