Beyoncé Signs a Sneaker Deal with Adidas

FILE - In this Oct. 15, 2016 file photo, singer Beyonce Knowles attends the Tidal X: 1015 benefit concert in New York. Beyonce is among 100 black luminaries being recognized by Ebony magazine. The magazine revealed its annual Power 100 list Friday, Nov. 4, which recognizes outstanding achievements by black entertainers, corporate heads and civic leaders. (Photo by Evan Agostini/Invision/AP, File)

CNBC’s Jess Golden, dropped the news about Beyonce’s & Adidas’ partnership on Twitter!  The new line with include signature sneakers and the relaunch of Ivy Park relaunch.  Ivy Park is Beyonce’s activewear line that came out in 2014.







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