Baby Phat is Back

By Kev Nash

Mar 11, 2019 @ 8:04 AM

Kimora Lee Simmons attends the Mr. Pink Ginseng launch party at the Beverly Wilshire hotel on Thursday, Oct. 11, 2012, in Beverly Hills, Calif. (Photo by Richard Shotwell/Invision/AP)

It’s the return of the 90’s! Kimora Lee Simmons has repurchased and is set to relaunch the female clothing line Baby Phat! The brand will be back in stores later this year. Check out the press release below.

• @wwd Kimora Lee Simmons Leissner has some inspiring news on this International Women’s Day — she has bought her company back. The designer, entrepreneur and former model has personally purchased Baby Phat and plans to relaunch the label later this year. In its heyday in the early Aughts, Baby Phat was one of Phat Fashions’ most profitable brands with a wide variety of product categories and sales in excess of $1 billion. It was worn by major celebrities and hosted elaborate fashion shows. As for the relaunch, she tells WWD: “We’re working fast and furiously and have a lot up our sleeves.” Report: @jeanpalmieri . . #wwdnews #kimoraleesimmons #babyphat #internationalwomensday

A post shared by Kimora Lee Simmons L. (@kimoraleesimmons) on Mar 8, 2019 at 11:35pm PST

RELATED CONTENT