A sign advertises Yeezy shoes made by Adidas at Kickclusive, a sneaker resale store, in Paramus, N.J., Tuesday, Oct. 25, 2022. Adidas has ended its partnership with the rapper formerly known as Kanye West over his offensive and antisemitic remarks, the latest company to cut ties with Ye and a decision that the German sportswear company said would hit its bottom line. (AP Photo/Seth Wenig)
Bloomberg is reporting that Adidas will sell previously collaborated products that they did with Kanye solely under the Adidas brand. Meaning, his name/trademark will be removed from the products he helped create.
This is said to begin in 2023. Adidas claims to be contractually the sole owner of design rights of Yeezy collaborations.
How do you feel about this? Should they scrap the product altogether or are you ok with this?