21 Savage Says Owning His Masters Banks More Money Than Touring You always hear about artists owning their masters and you may be wondering, “why is this such a big deal?” Well, during his appearance on the Million Dollaz Worth Of Game podcast 21 Savage explains why. “I own my masters right now. Every song you’ve ever heard, I own it,” said 21. “I got a 70/30 split with my label. I make more money off my album sales than I do off touring. For a lot of rappers, most of their money comes from touring.” 21 Savage, 28, discussed owning his masters after the success of his 2016 collab EP with Metro Boomin’. 21 did a deal with L.A. Reid’s Epic Records which gave him 100 percent ownership of all his master recordings. What was the best financial advice you’ve ever received?