The Truth About That Eminem & Rihanna Collaboration Rumor

The internet was set ablaze on Monday (July 27) after Eminem fans noticed a cryptic post on Burn It Down Group’s Instagram account.

The company, which sometimes does marketing for Shady Records, shared a photo consisting of a backwards “E” in the signature font used for Em’s name and the same “R” from Rihanna’s Rated R album cover. The picture was coupled with two sets of eyeball emojis, presumably a tactic to get people talking.

Now, Burn It Down Group has issued a statement addressing the rumor another collaboration between the two superstar artists is on the way and confirmed the company was basically playing games.

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