The Truth About That Eminem & Rihanna Collaboration Rumor

Eminem attends a ceremony honoring Curtis “50 cent” Jackson Honored with a Star on the Hollywood Walk of Fame with a star on the Hollywood Walk of Fame on Thursday, Jan. 30, 2020, in Los Angeles. (Photo by Richard Shotwell/Invision/AP)

The internet was set ablaze on Monday (July 27) after Eminem fans noticed a cryptic post on Burn It Down Group’s Instagram account.

The company, which sometimes does marketing for Shady Records, shared a photo consisting of a backwards “E” in the signature font used for Em’s name and the same “R” from Rihanna’s Rated R album cover. The picture was coupled with two sets of eyeball emojis, presumably a tactic to get people talking.

Now, Burn It Down Group has issued a statement addressing the rumor another collaboration between the two superstar artists is on the way and confirmed the company was basically playing games.